🔍 The proposal standardizes the rules regarding the use of personal faces, names, and voices, allowing for the creation of digital replicas in news, public affairs, sports broadcasting, documentaries, or biographical works, provided that consent is obtained from the relevant individuals or rights holders. 🔍 The anti-fraud bill essentially normalizes right of publicity laws, which vary by state and target the use of computer-generated replicas of deceased individuals. 🔍 There are concerns within the music industry about the fragmentation of right of publicity, potentially making it difficult to protect artists' public rights across state lines. 🔍 Industry organizations and law firms are responding to this proposal.